#DAILYSALES AMAZON PROVIDER HOW TO#
Detail Page Sales and Traffic by Child Item – if it makes more sense to look at child variations separately, this report will be a better fit for you.īefore we get into how to find the best products to promote with Amazon PPC, there are a few standard metrics to understand.Detail Page Sales and Traffic by Parent Item – if your business has a lot of variations which are essentially the same product, such as different sizes, this report helps you focus on the product as a whole.Detail Page Sales and Traffic – this is the most helpful report as everything is shown by product ASIN.There are three reports to choose from here, and you need to select the right one depending on how your product inventory is structured. We need to drill down into individual products, and the best reports for doing that are the “By ASIN” reports. The data here might look a bit messy and cumbersome at first, especially if you have a lot of SKUs that are selling, but once you know what to look for it is really quick to get to the point. Here’s how you can use Amazon Seller Central reports to find which products are not being seen very often, but are selling well when people do find them.įirst, go to Business Reports, under the main Reports tab in Seller Central.īusiness Reports cover sales and traffic data from a number of different angles, but they only show products you have sold – not your entire inventory.
You can drive additional traffic to product detail pages which you know convert, maximizing the return on your advertising spend.
Usually, products with low views but a high conversion rate are a great prospect for PPC advertising. Find your best products for Amazon PPCĪmazon Sponsored Products PPC advertising is a great way to drive revenue, but which of your products offer the best opportunity for additional profitable sales? Improve your products with comparison reportsġ. Research keywords using Amazon Search Terms
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